In Porter’s Five-Forces Model, when barriers to entry increase, then

• Bargaining power of suppliers increases,
• Threat of new entrants decreases.
• Bargaining power of buyers becomes nullified.
• Rivalry among competitors enters an equilibrium.
• None of the above
– The case of Millennium Pharmaceuticals discussed in the HBR article titled “Negotiating strategic alliances” best illustrates all of the following lessons, except that new ventures should —-
• seek to diversify partner risk
• build momentum through a sequence of deals
• leverage core assets to develop multiple “partnerable” applications
• aim to create win-win solutions and structure agreements so that both parties are successful
• seek to avoid multiple bidders

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