1. Sam is an agent who works for a wholesaler called Bella Fashions. Sam works with many accounts including Hudson’s Bay. Sam has an upcoming appointment with another client whose target customer is similar to Hudson’s Bay. At the meeting, the buyer, Mikki, admits that she is having a difficult time choosing a merchandise assortment for the upcoming season. Sam shows Mikki the buy plan for Hudson’s Bay with the hopes that it will give her some inspiration for developing her own buy plan. Sam does not tell Mikki that the merchandise assortment she shows her is for Hudson’s Bay. Should Sam have shared this information with Mikki? Explain your reasoning in at least 500 words why or why not.

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