1. View one of the episodes of Dragon’s Den through the following link:

    Espana Marca. (2013). 13. Dragon’s Den Ireland Pitch – Jason O’Reilly – Pride Watches.

  2. Write a 500-word essay to describe how the sales person in Dragon’s Den used body language to make their sales pitch. Describe what you would do to sell the same or similar product in a different cultural context such as Asia, South America or Europe. Your essay should include the following:
    • A brief summary of the verbal and non-verbal messages conveyed in the Dragon’s Den presentation and whether or not they are effective.
    • An explanation of what is required to adapt the message to a high context culture assuming that Dragon’s Den targets a low context audience.
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