1. What form of payment is the most commonly used to purchase modules? The answer might tell managers where to spend more marketing resources, or to initiate new marketing efforts for increasing book sales.

2. What is the most effective source of advertisement to sell modules in the North region? Is it also the most efficient? So what should OMT do?

3. Are there regional differences (between East and West) as regard the most popular product purchased using PayPal? The answer to this complicated question could help managers develop an enhanced regional marketing strategy (related to price/payment).

4. What is the total revenue generated from modules purchased using credit card that are made between 12 midnight to 7am? (Hint: Use the Filter function instead)

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