strategic plan part 1 environmental scan 32

You will perform an environmental scan for your target company. ( Chosen Company is Keller Williams Realty in Houston, Texas)

Choose an organization according to the following:

  • Current employer (Chosen Company is Keller Williams Realty in Houston, Texas)
  • Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well, whereas firms in the Dow 30 Industrial index probably do not.
  • The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future.

NOTE: The same company will be used in weeks two through six.

Create an 8-12 slide (not counting the title and reference slides) PowerPoint presentation with an environmental analysis in which you include the following:

  • Determine how to create value and sustain competitive advantage using the environmental scanning strategy.
  • Evaluate the company’s external environment.
  • Assess the company’s general environment.
  • Evaluate the organization’s industry operating environment.


All slides ( beside the title and references slides) need to have detailed notes.

Use in-text citations in the notes only.

Actual slides has to have bullet points contents with very short sentences, but the notes need to be in details ( minimum 175 words)

List all references used in the reference slides. All notes need to have in-text citation if you are using a source as a reference.

Create professional power point presentation, use images and visual aids as well if needed.

Format your presentation according to APA guidelines.

see attached file, and follow all instructions please.

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