Discussion 1:
“The benefits of Facebook“
Please respond to the following:
- Discuss whether your buying patterns have been impacted by Facebook. If they have, provide specific examples. If they have not, describe how your buying patterns have been influenced by another social media platform. Provide rationale and justification for response.
- Find an advertisement on Facebook that you find engaging. Explain why you found it engaging. What caught your eye? How do you think you can use this tactic in your homework posts? Include a copy of the Facebook advertisement in your post.
- When finished, respond to at least two (2) other peer’s posts.
Week 2 Discussion:
“The benefits of Twitter and Snapchat“
Please respond to the following:
- Imagine you are a Social Media Manager for a company. You want your company to have a Twitter presence, but the CEO has reservations. Give three (3) reasons explaining why the company would benefit from being on Twitter. What types of items need to be placed inside of a Tweet in order to bring greater awareness of a business/product/service to the market? Justify your reasoning.
- Find an advertisement on Snapchat that you find engaging. Explain why you found it engaging. What caught your eye? How do you think you can use this tactic in your homework posts? Include a copy of the Snapchat advertisement in your post.
Discussion 3:
“Telling your comany’s story through pictures“
Please respond to the following:
- Instagram and Pinterest allow businesses to use pictures to create interest for their companies. Create a strategy for using Instagram and Pinterest to draw people in for a company event. Discuss why you have created the strategy that you have. How would you try to bring awareness to a business by using Instagram and Pinterest?
- Through Instagram and Pinterest, visual marketing is clearly on the rise. How do you think marketers could leverage visual marketing within their marketing plans? What target market do you believe will be most receptive to visual marketing? Defend your answer.
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